COBA Hosts Flynas Marketing and Communications Director General

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The College of Business Administration hosted Flynas Marketing & Communications Director General, Mr. Bandar Alhassan, who spoke to the college students about his professional history and growth from an entry level position at a travel agency to a leading position in one of the strategic airline companies in the kingdom.

Addressing the students, Alhassan highlighted the need for perseverance and continuous development as the key to growth and promotion. He also noted the importance of soft skills such as presentation skills, communication skills and negotiations as vital assets that they should master to be well-prepared for the labor market.

Throughout his presentation, Alhassan explained how the customer relations team in any company is the one who either makes or breaks the reputation and perception of the company in the market, helps promote its products or services in the community and directly contributes to its achievement of target profits.

Speaking about digital marketing as a new trend, Alhassan urged the students to explore this field and learn about its minute details and secrets as it represents a very promising, yet underdeveloped marketing method in the Saudi market.

The presentation was then followed by a Q & A session and a thank-you award to the guest speaker.