Yousif Alrashidi, PhD

General Manager of Business Development & Strategy.

Dr. Yousif Abdullah Alrashidi is the General Manager of Business Development. He has a Ph.D. in marketing from Griffith University, Australia, and he is an Assistant Professor of Marketing in the College of Business Administration.

Dr. Alrashidi is a seasoned marketing and business development consultant and an experienced dean with a demonstrated history of working in the education management industry. Specialized in SMEs development and internationalization, Dr. Alrashidi is highly skilled in marketing and communication, management, strategic marketing, leadership, business planning, analytical skills, and entrepreneurship.

Throughout his professional career, he held many academic and administrative positions. Before joining Al Yamamah University, he was an assistant professor of marketing and head of Marketing Department and Vice Dean of Business Administration College at Dar Al Uloom University. At Al Yamamah University, Dr. Yousif worked as Vice Dean of Admissions, Registration and Students Affairs; Dean of Continuing Education and Community Service and Director of Communication and University Relations.

Alrashidi, Y. and Missoui, Y. (2023). The effect of Risk Communication Process to limit the spread of the Covid-19 pandemic infection: Saudi Arabia as a model. Journal of Arab Administration, 43(2). –

Alrashidi, Y. (2019).  Exporting Barriers Perceived by Manufacturing SMEs: Evidence from emerging and advanced markets. European Journal of Business and Management.

Alrashidi, Y. (2016). The Influence of SMEs Decision-Makers’ Individual Characteristics on Risk Perception Associated with Exporting: Evidence from Saudi Arabia. European Journal of Business and Management, Vol 8, No 2.

Alrashidi, Y. (2014). Exporting Motivations: Differences between Manufacturing SMEs Operating Within Emerging and Advanced Markets. International Journal of Arts & Sciences, 7(4).

Alrashidi, Y. (2013). Exporting Motivations and Saudi SMEs: An Exploratory Study. World Journal of Social Sciences,Vol. 3. No. 6. November Issue, Pp.204 – 219.

Alrashidi, Y. (2011).  Factors Affecting SMEs decision-makers risk perceptions associated with exporting: A comparison study of emerging and advanced markets (Doctoral Dissertation, Griffith University, Gold Coast, Australia)

Alrashidi, Y. (2016). How SMEs Decision-Makers’ Culture Characteristics influence their Risk Perception Associated with Exporting: An exploratory study (abstract). In the Proceedings of the Annual Spain Business Research Conference, 26 – 27 May, Barcelona, Spain.

Alrashidi, Y. (2014). Exporting Motivations: Differences between Manufacturing SMEs Operating Within Emerging and Advanced Markets. In the Proceedings of the International Conference for Academic Disciplines, Universitat Autònoma de Barcelona's Casa Convalescencia campus,16-19 June,  Barcelona, Spain.

Alrashidi, Y. (2013). Exporting Motivations and Saudi SMEs: An Exploratory Study. In Proceedings of 8th Asian Business Research Conference, 1-2 April.  Bangkok, Thailand.

Alrashidi, Y., Grace, D., & Weaven, S. (2011). Factors Affecting SMEs Decision-Makers’ Risk Perceptions in Saudi Arabia: An exploratory study. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC). Perth, Australia.

Alrashidi, Y. (2011). Exporting Barriers Perceived by Saudi Arabian SMEs within Manufacturing: An exploratory study. In Proceedings of the 8th SMEs in a Global Economy Conference. Nongkhai Province, Thailand.

  • International Marketing
  • Strategic Marketing
  • Marketing Research
  • Communication Marketing

2018 – till now    Chairman of Marketing Forum Board of Trustees, Riyadh, Saudi Arabia.

2017 – till now   Co-founder and Board Member of Marketing Association, Riyadh, Saudi Arabia

2017 – 2018      Board Member of Entrepreneurship Association – Riyadh, Saudi Arabia.

2011 – 2012      Gold Coast Saudi Students Club General Committee President, Australia.

2009 – 2010      Member of the Gold Coast Multicultural Festival Management Committee.

2009 – 2010          Gold Coast Saudi Students Club President, Australia

2001 – 2002          Founder and President of Toledo Saudi Students Club, Ohio, USA.