The university invited YU alumnus Mr. Abdullah Raya, Creative Content Manager at Amaz as part of the Guest Speaker Program. Mr. Raya shared his work experience with the university students in a workshop entitled, “Creating Creative Content”.
The guest speaker explained how creative marketing content in social networking programs has a major impact on gaining loyalty from customers. Creative content, when used properly can potentially increase sales, raise awareness, build good relations with the public and earn good reputation.
The speaker concluded the workshop by providing a background overview of the beginning of the marketing concept of content and answering students’ questions.