In partnership with iHR for the third season, the university hosted a lecture entitled: “How Corporate Communication Helps HR” at Tuwaiq Main Hall, presented by Ms. Layla Alzahrani, corporate communication specialist at the Royal Bank of Toronto, Canada.
The speaker gave a description of her experience at RBT being a multi-cultural working environment that has to deal with a diversified clientele. She said that in such environments, the role of PR becomes paramount and very crucial in achieving success by building string relations within the organization and outside.
Ms. Alzahrani spoke extensively about the common denominators between PR and HR and the importance of investing them in planning.
At the end of her lecture, the speaker was presented with the university plaque as a token of appreciation.