Members of Al Yamamah University Marketing Club participated in the International Creativity Festival – Dubai Lynx, one of the largest advertising industry festivals in the region. It’s where industry leaders meet annually to showcase their knowledge and discuss their common experiences in advertising, marketing, and artificial intelligence.
The festival was held in Dubai from 11-14 March 2019. The activities of the event included a number of discussion sessions, workshops, and presentations of creative ideas to promote for the largest international companies such as Amazon and Apple.
The university strongly encourages international participations in such events to offer our students the opportunity to present their work in direct relation to their field of studies. More importantly, this visit was a great chance to gain experience from inspiring world-wide professionals.