The university organized a panel discussion entitled, “Building Trademark in the Aviation Sector”, delivered by Mr. Saeed Tariq Asbaitah, Director of Marketing and Branding at Flynas and Mr. Osama Al Zahrani founder and CEO of Nasher Company. Dr. Khalid Al rajhi, Vice Chairman of Alrajhi Holding Company, moderated the discussion.
Dr. Alrajhi started the panel discussion by welcoming the guests, and then talked about the importance of building a successful trademark in the Saudi market.
Mr. Osama Alzahrani focused his speech on the Brand Pyramid, which is a useful tool to define the essence of brand. After that, he delivered a presentation about Nasher Company, which helps its partners to compete successfully in marketing and advertising strategies through excellence in producing creative content through their multiple services in all media outlets.
Mr. Alsbaitah talked about Flynas Airlines strategy and listed the awards it earned for its elite customer services and special travel offers, ascribing the company’s achievements to the success of its trademark.
At the end of the discussion, Dr. Alrajhi opened the opportunity for the audience participation and encouraged them to share their thoughts, comments or questions with the speakers.
Finally, Dr. Alrajhi honored the guests to show appreciation of their efforts in the presence of Dr. Yousif Alrashidi, Director General of Strategy and Business Development at the University, and Mr. Mohammed Alharbi, Director of Communication and University Relations.