11 November 2025
In an experience that combined creativity with real-world application, the Marketing Club at Al Yamamah University organized a specialized training workshop in collaboration with Marami Company and its brand Crinkly. The workshop was delivered by Dr. Khalid Al‑Rajhi, with the participation of university alumnus Saud Al‑Duwaihees.
The workshop aimed to enhance students’ skills in brand development and launching new products through practical examples and real market experiences. It also provided participants with hands-on insights into branding strategies and product launch stages, contributing to a richer learning experience and stronger market readiness.
