Provide quality education to develop energetic marketing leaders and professionals with a passion for quality market research, and the potential to grow an organization and serve its community.

• Graduates will have a broad theoretical understanding of marketing concepts and tools.
• Graduates of the marketing program will be able to apply marketing concepts, techniques, and tools to decision-making in real-life scenarios.
• Graduates of the program will be able to operate effectively in a variety of team roles and take leadership roles, where appropriate.
• Graduates of the program will be effective communicators of their thoughts and ideas in both written and verbal forms.
• Graduates will develop diverse marketing careers of the highest integrity and ethics.

PLG 1:  Marketing Knowledge:

• PLO 1: Graduates will be able to understand the key marketing concepts, principles, tools, and theories related to the marketing field and the modern practices of marketing (Knowledge).
• PLO 2: Graduates will be able to describe marketing strategy, operation, and process in different marketing activities (Knowledge).

PLG 2: Application of Marketing Knowledge:

• PLO 3: Graduates will be able to apply marketing concepts, principles, and theories to solving related marketing problems (Skills).
• PLO 4: Graduates will be able to develop sound marketing strategies using key marketing concepts, such as segmentation, targeting, positioning, and differentiation (Skills).

PLG 3: Decision-Making Skills:

• PLO 5: Graduates will be able to make informed decisions using critical thinking, marketing analytical tools, concept, and theories (Skills).

PLG 5: Communication Skills:

• PLO 6: Graduates are expected to produce clear, concise business reports and communicate their work effectively in both oral and written forms (Skills).

PLG 6: Teamwork and Leadership:

• PLO 7: Graduates are committed life-long learners who work independently and/or in a team and demonstrate competent leadership (Values).

PLG 7: Ethical Skills and Multicultural Diversity:

• PLO 8: Graduates will demonstrate ethically and socially responsible behavior and make ethical marketing decisions (Values).