YU -AlKhobar

Afshan Azam, Ph.D.

Chair of Management & Marketing Department, Director of MHRM program & Associate Professor of Marketing

Biography

Dr. Afshan is an assistant professor of marketing and the coordinator for marketing department Al Yamamah University. She is the member of Business of college strategy restructuring committee, graduate program restructuring committee and community outreach committee.

Before joining Al Yamamah University, Dr. Afshan was an assistant professor of marketing at Dar al Uloom University. She served as chair and member in many committees’, such as marketing department research committee head, national commission for academic accreditation & assessment (NCAAA) committee, international accreditation committee, and marketing department quality committee. Her expertise can be summarized in the following areas:

  • Image and brand awareness
  • Contract Negotiation and Budget Administration
  • Social Media and Brand Building
  • Developing and implementing marketing strategy for products and services
  • Preparing promotion campaign by using integrated marketing
  • Strategy development for attractive new customers and retaining them.
  • Writing business proposals and drafting marketing plans.
  • Applying STP strategy for services and products.

Dr. Afshan has earned her PhD from College of Economics and Business Administration, Chongqing University, PR China. She has multicultural teaching experience at undergraduate and graduate levels. Her research interests cover areas Online Consumer Behavior; Online Security and Privacy; Social Commerce and Online consumer buying intention; and E-government.  Recipient of four research grants.

During her PhD, she has worked with many Chinese company research projects. Dr. Afshan is a marketing and enterprise management expert as her teaching curriculum is based on Internationally Accepted Marketing Standards (IAMS). She has about 07 years of experience in teaching. Dr. Afshan is also ad-hoc reviewer for following journals;

Journal of Islamic Marketing, Emerald

International Journal of Business Environment, Inder-science

Dr. Afshan has participated any international conferences and presented her researches. Her core competencies are

  • Strong Professionalism
  • Time Management
  • Marketing Analytics, forecasting, and Judgment
  • Good Communication skills
  • Strong knowledge of Marketing and Business
  • Contract Negotiation and Budget Administration
  • Social Media and Brand Building

On a professional note, she see herself as an innovative and flexible team player who is open to people and events. She is a responsibility driven, intellectually matured character with integrity and tenacity of purpose. She possess outstanding co-ordination skills and respect for others and their differences.

 

Areas of Expertise

  • Online Consumer Behavior
  • E-Commerce
  • International Marketing
  • Marketing Management Strategy
  • Consumer Behavior
  • Marketing Research

Publications

  • Bushra Mumtaz, Aisha Azhar, Muhammad Ibrahim Abdullah, Afshan Azam (2022),” Examining the relationship of Paternalistic Leadership, Extent of Centralization and Employee’s Voice Behaviour”. International Journal of Work Organisation and Emotion, 14 No.1, pp.101 - 118
  • Sohail Ahmad, Mohammed Irfan Shakir, Afshan Azam, Shahid Mahmood, Qingyu Zhang, Zaheer Ahmad (2023), “Impact of CSR and Green Consumption on Consumer Satisfaction and Loyalty: Moderating Role of Ethical Beliefs” Environmental Science and Pollution Research, Article DOI: 10.1007/s11356-023-29930-7

Refereed Journal Articles

  1. Abdullah M.I., Sarfraz M., Arif A., Azam A. (2018), “An Extension of the Theory of Planned Behavior towards Brand Equity and Premium Price”.  Polish Journal of Management Studies, Vol. 18 No. 01, pp. 20-32.
  2. Azam, A. (2018), “Impact of Informational Social Support and Familiarity on Social Commerce Intention” European Online Journal of Natural and Social Sciences, Vol. 07 No. 04, pp. 744-757.
  3. Azam, A. (2018), “Service Quality Dimensions and Students’ Satisfaction: A study of Saudi Arabian Private Higher Education Institutions”. European Online Journal of Natural and Social Sciences, Vol. 07 No. 02, pp. 275-284.
  4. Azam, A. (2017), “Effect of Economic Crisis on Saudi Arabian Consumers’ Behavior towards Luxury Goods”, International Journal of Sustainable Economies Management, Vol. 06 No. 04, pp. 01-12.
  5. Azam, A. (2016), “Saudi Arabian Consumers’ Purchase Intention towards non-Muslim Halal Food Manufacturers”, Journal of Islamic Marketing, Vol. 07 No. 04, pp. 441-460.
  6. Azam, A. (2016), “The Effect of Utilitarian website features on Online Saudi Arabia Consumers Loyalty in the case of online flight booking”, International Journal of E-Business Research, Vol. 02 No. 04, pp. 58-75.
  7. Azam, A. (2015), “The Effect of Use and gratification theory and Website Interface features on E-commerce”, International Journal of Business Information Systems, Vol. 19 No. 02, pp. 205-223.
  8. Azam, A. (2015), “Investigation of Psychological dimensions of Trust on E-loyalty: A case of Saudi Arabia Consumers”, Journal of Islamic Marketing, Vol. 06 No. 02, pp. 224-249.
  9. Abbas, S. A., Liao, F. X., Azam, A., and Khattak, A. K. (2012), “Neural Net Back Propagation and Software Effort Estimation: A comparison based perspective,” ARPN Journal of System and Software, Vol. 2 No.6, pp. 195-207.
  10. Abbas, S. A., Liao, F. X., Rahman, A., Azam, A., and Abdullah, M. I. (2012), “Cost Estimation: A Survey of well-known Historic Cost Estimation Techniques,” Journal of Emerging Trends in Computing and Information Sciences, Vol. 3 No. 4, pp.612-636.
  11. Azam, A., Qiang, F. and Sharif, S. (2013), “Personality based Psychological Antecedents of Consumers’ Trust in   E-commerce”, Journal of WEI Business and Economics, Vol. 1, No. 1, pp.70-78.
  12. Azam, A and Qiang, F. (2014), “Online consumer behavior: Extension of decomposed theory of planned behavior with consumers’ perception of online retailing ethics”, International Journal of Electronic Business,  Vol. 11, No. 03, pp. 199-219.
  13. Azam, A., Qiang, F., Abbas, S. A., and Abdullah, M.I. (2013), “Structural Equation Modeling (SEM) based Trust Analysis of Muslim Consumers in the Collective Religion Affiliation Model in E-commerce”, Journal of Islamic Marketing, Vol. 4, No. 3, pp. 137–149.
  14. Azam, A. and Qiang, F. (2012), “Theory of Planned Behavior, Economic Value, Trust and Perceived Risk in E-commerce: An integrated model”, International Journal of Business and Management Studies, Vol. 1, No. 3, pp. 139-151.
  15. Azam, A., Qiang, F. and Abdullah, M.I. (2013) ‘Determinants of e-government services adoption in Pakistan: an integrated model’, Electronic Government, An International Journal, Vol. 10, No. 2, pp.105–124.
  16. Azam, A. and Qiang, F. (2012), “An Economic Model of the Consumers’ Online Shopping Utility and Factors Affecting on Online Shopping”, International Journal of Computer Applications, Vol. 52 No. 1, pp. 24-31.
  17. Azam, A., Qiang, F., Abdullah, M. I. and Abbas, S. A. (2011), “Impact of 5-D of religiosity on diffusion rate of innovation”, International Journal of Business and Social Science, Vol. 2 No. 17, pp. 177-185.

Research Interests

  • Online Consumer Behavior;
  • Online Consumer Security and Privacy
  • Social Commerce and Online consumer buying intention
  • Website Interface
  • E-government
  • Halal Branding
  • Service Quality Dimensions

Honors and Awards

2018

2013

 Best Teacher Award 2018, AlYamamah University

COBA AlYamamah University

Alumni Liaison Office Certificate

Chongqing University is a Ph.D. scholar
2012 The 2nd International Cultural Festival Organizer

Chongqing University, College of International Education & Exchanges
2009 Chinese Scholarship Council (CSC) Scholarship

Ministry of Higher Education, Government of China, to pursue PhD studies
2007 Gold Medalist Certificate

Azad Jammu and Kashmir University, Pakistan
2006 Certificate for Participating in the 2nd Students’ Convention

Vice-Chancellor of University of Azad Jammu & Kashmir
2006 Certificate for participating in the Students’ Convention

President, Islamic Republic Of Pakistan
2005 - 2006 Kashmir Award For Gold Medalist

Sardar Attique Ahmed Khan, Prime Minister of Azad State of Jammu  and Kashmir
2004 AJ&K (Azad Jammu and Kashmir University) Scholarship

Education Ministry, Government of AJK, to pursue Masters studies
2002 AJ&K (Azad Jammu and Kashmir University) Scholarship

Education Ministry, Government of AJK, to pursue Bachelors studies

Conferences

Conference Proceeding Articles

  1. Azam, A. (2019), “Saudi Arabian Consumers’ intention to purchase Private Label Brands” Paper presented at 35th Business & Economics Society International (B&ESI) Conference that will take place from July 6 to 9, 2019, in Vienna, Austria.
  1. Azam, A. (2018), “Saudi Arabian Women Work Motivation in Private Sector”, Abstract presented at WEI International Eurasian Academic Conference in Barcelona, Spain, 12-14 March 2018.
  2. Azam, A. and Qiang, F. (2011), “Theory of Planned Behavior, Economic Value, Trust and Perceived Risk in E-commerce: An integrated model”, Paper Presented at 5th Annual International City-Break Conference: Business and Society in a Global Economy, Athens, Greece, 19-22 December 2011.
  3. Azam, A., Qiang, F. and Abdullah, M. I. (2012), “Consumers’ E-commerce Acceptance Model: Antecedents of Trust and Satisfaction Construct”, In the Proceedings of 2012 IEEE Business, Engineering and Industrial Applications colloquium (BEIAC 2012), Kuala Lumpur, Malaysia, 7th- 8th April 2012, pp. 371-376.
  4. Azam, A., Qiang, F. and Abdullah, M. I. (2012), “E-satisfaction in Business-to-Consumer Electronic Commerce”, In the Proceedings of International Trade & Academic Research Conference (ITARC), 7th  – 8th  November, 2012, London, UK, pp. 18-26.
  5. Azam, A., Qiang, F. and Sharif, S. (2013), “Personality based Psychological Antecedents of Consumers’ Trust in   E-commerce”, Paper presented at WEI International Eurasian Academic Conference in Antalya, Turkey, 14-16 January 2013.
  6. Khan, M. M. and Azam, A. (2008), “Root Causes of Terrorism: An Empirical Analysis”, Paper Presented at Globalization & It’s Discontents: Modernization, Culture & Religion, San Francisco, USA, 2- 5th August 2008.

Teaching

Current Teaching

MKT515: Marketing Management

BUS491: Principles of Marketing

MKT312: Marketing Research

MKT411: Marketing Strategies

MGT512: Strategic Management

Graduate Teaching

  • Marketing Management
  • Principles of Marketing
  • Strategic Management
  • Consumer Behavior
  • Organization Behavior
  • Organization Behavior and Leadership
  • International Marketing and Consumer Behavior
  • Business Ethics

Undergraduate Teaching

  • Introduction to Marketing
  • Consumer Behavior
  • Marketing Strategies
  • Marketing Research
  • International Marketing
  • Marketing Management
  • Promotion and Advertising
  • Service Marketing
  • Sales Management
  • International Business

Services

  1. Head of Department for Management and Marketing Department from July 2021 till date.
  2. Member of the NCAAA committee from September 2023 till date.
  3. Member of AACSB committee from September 2022 till date
  4. Member of Academic Appeal committee from September 2021 till date
  5. Director for PG to assist Dean of COBA from February 2020 till July 2021
  6. Director for MBA from February 2020 till October 2021
  7. Director for MHRM from February 2020 till May 2022

Service and Administrative Experience

1. Marketing Department Coordinator at COBA AlYamamah University from 09-2019 till date
2. Member of Annual Program Report (APR) of EMBA for Post Graduate Studies, AlYamamah University.
3. Course Coordinator, Dar Al Uloom University
• Marketing courses - Semester 1 & 2, 2013-2014
• Marketing courses - Semester 1 & 2, 2014-2015
• Marketing courses - Semester 1 & 2, 2014-2015
4. Marketing Department Research Committee Head, Dar Al Uloom University 2015
Coordinate and facilitate faculty members for research work.

5. National Commission for Academic Accreditation & Assessment (NCAAA), Dar Al Uloom University
• Standard 5,
Worked with student management, student records and student admissions. Developing policies.
• Standard 4
Working on policies making of partnership agreement of DAU colleges with International institutions.

6. International Accreditation Committee, Dar Al Uloom University
Worked on getting AACSB accreditation for College of Business

7. Marketing department quality committee Head 2014-2015, Dar Al Uloom University
Prepared Marketing department Annual Program Specification (2014-2015)
Prepared Marketing department Annual Program Report (2014-2015)

8. Marketing department quality committee member 2015-2016, Dar Al Uloom University
Working on Field Experience Specification 2015-2016
Working on Field Experience Report 2015-2016

9. Dar Al Uloom University e-learning Unit
Worked with e-learning unite at institution level

10. Workshop Coordinator 2014 Dar Al Uloom University
11. Marketing Department Coordinator at COBA AlYamamah University from 09-2019 till date
12. Member of Annual Program Report (APR) of EMBA for Post Graduate Studies, AlYamamah University.
13. Course Coordinator, Dar Al Uloom University
• Marketing courses - Semester 1 & 2, 2013-2014
• Marketing courses - Semester 1 & 2, 2014-2015
• Marketing courses - Semester 1 & 2, 2014-2015
14. Marketing Department Research Committee Head, Dar Al Uloom University 2015
Coordinate and facilitate faculty members for research work.

15. National Commission for Academic Accreditation & Assessment (NCAAA), Dar Al Uloom University
• Standard 5,
Worked with student management, student records and student admissions. Developing policies.
• Standard 4
Working on policies making of partnership agreement of DAU colleges with International institutions.

16. International Accreditation Committee, Dar Al Uloom University
Worked on getting AACSB accreditation for College of Business

17. Marketing department quality committee Head 2014-2015, Dar Al Uloom University
Prepared Marketing department Annual Program Specification (2014-2015)
Prepared Marketing department Annual Program Report (2014-2015)

18. Marketing department quality committee member 2015-2016, Dar Al Uloom University
Working on Field Experience Specification 2015-2016
Working on Field Experience Report 2015-2016

19. Dar Al Uloom University e-learning Unit
Worked with e-learning unite at institution level

20. Workshop Coordinator 2014 Dar Al Uloom University
Conduct marketing department forum on Website Interface and Social Media 2014.

Al Yamamah University 2023 Š