Dr. Heba Jamal
Assistant Professor
Dr. Heba Jamal is an Assistant Professor of Marketing in the College of Business at Al Yamamah University, which she joined in January 2026. She has over six years of academic experience encompassing teaching, administrative leadership, community service, and research. Previously, she served in several key leadership roles at the University of Business and Technology, including Vice Dean of the College of Business Administration (2020), Vice Dean of the Jeddah College of Advertising (2022), and Dean of the Jeddah College of Advertising (2023).
Throughout her administrative tenure, Dr. Heba has successfully overseen college-level academic operations, programs, and organizational structures. Her leadership portfolio includes:
· Strategic Planning: Developing and executing annual academic affairs plans, building organizational unit frameworks, hiring faculty, and establishing institutional committees.
· Curriculum & Program Development: Managing the development of a new curriculum in collaboration with Western Michigan University (USA), and successfully establishing and managing the Master of Science (M.Sc.) program in Advertising.
· Quality Assurance and Accreditation: Directing quality management systems and institutional compliance. Notably, she facilitated and participated in securing NCAAA program accreditation for seven departments, as well as achieving EFMD Accredited status for the Finance department.
Dr. Heba Jamal earned her Ph.D. in Marketing from Middlesex University London, United Kingdom, in 2019 and earned her Master degree from the same university in 2013.
Abdennadher, R., Ali, O., & Jamal, H. (2023). Use of social media during Covid-19 pandemic and its impact on brand image: A conceptual model for airlines industry. In B. Alareeni & A. Hamdan (Eds.), Explore business, technology opportunities and challenges after the Covid-19 pandemic. ICBT 2022. Lecture Notes in Networks and Systems (Vol. 495). Springer, Cham. https://doi.org/10.1007/978-3-031-08954-1_108
Alam, M., Silwai, A., Albakri, R., Jamal, H., Aggad, K., & Fatima, Z. (2025). Corporate social responsibility in the organic food industry: Pathways to sustainability and consumer trust. Lex Localis - Journal of Local Self-Government, 23(10), 1225–1237. https://doi.org/10.52152/801262
Al-Shaikh, M. S., Alqunbor, R. A., Al-Sartawi, A., & Jamal, H. K. (2025). Paid advertisements and their impact on the purchasing behaviour of social media users in Jordan: Demographic variable as moderator. Fonseca, Journal of Communication, 29(1), 128–138. Retrieved from https://revistas-fonseca.com/index.php/2172-9077/article/view/720
Jamal, H., & Alam, M. (2022). E-word of mouth and its influence on adolescents’ purchase behavior towards dietary supplements. Asian Journal of Pharmaceutics, 16(3). https://www.asiapharmaceutics.info/index.php/ajp/article/view/4486/1423
Undergraduate Teaching:
MKT 411 Marketing Strategies
MKT 201 Introduction to Marketing
MKT 326 Digital Marketing
MKT 370 Integrated Marketing Communication
An active contributor to public discourse, Dr. Heba Jamal has frequently been interviewed by prominent television channels, radio stations, newspapers, and magazines—including SBC, Rotana Khalijiah, MBC FM, Mix FM, Sayidaty, Laha, Al Riyadh, and Okaz. She has utilized these platforms to raise awareness on contemporary industry topics , such as artificial intelligence in advertising, current regulatory updates in Saudi Arabia's advertising sector, corporate SDGs and Vision 2030 alignment, and the role of Big Data in consumer behavior.
Additionally, she has delivered workshops on marketing, consumer behavior, AI segmentation, and the evolution of traditional versus digital media for some organizations, including Jeddah Municipality, Al Jouf University, and Al Qasimia University in Sharjah, UAE.