Dr. Mehmet Koksal

Publications:

Academic Blind Refereed Journal Articles

Koksal, Haluk & Seyedimany, Arian (2023). “Wine Consumer Typologies Based on Level of Involvement: A Case of Turkey”, International Journal of Wine Business Research, Vol.35, No.4, pp. 597-613.

Seyedimany, Arian & Koksal, Haluk (2022). “Segmentation of Turkish Wine Consumers based on Based on Generational Cohorts: An Exploratory Study”. Sustainability, Vol.14, No.5, 3031.

Koksal, Haluk. (2021). “Segmentation of Wine Consumers based on Level of Involvement: a case of Lebanon”. British Food Journal, Vol. 123, No. 3, pp. 926-942.

Koksal, Haluk. (2020). “The Comparative Mall Shopping Behavior: Three Countries from the Middle East” Visions in Leisure and Business, Vol. 22, No. 1, pp. 16-45.

Koksal, Haluk. (2020). “Determining Hedonistic Mall Shoppers: A Segmentation Approach”. Middle East Journal of Management, Vol. 7, No. 4, pp. 323-342.

Koksal, Haluk. (2019). “Food Choice Motives for Consumers in Lebanon: A Descriptive Study”. British Food Journal, Vol. 121, No. 11, pp. 2607-2619.

Koksal, Haluk. (2019). “The Differences among Baby Boomers, Generation X, Millennials, and Generation Z Wine Consumers in Lebanon: Some perspectives”. International Journal of Wine Business Research, Vol.31, No. 3, pp. 456-572.

Koksal, Haluk. (2019). “Shopping Motives, Mall Attractiveness, and Visiting Patterns in Shopping Malls in the Middle East: A Segmentation Approach”. Contemporary Management Research, Vol. 15, No.1, pp. 1-23.

Koksal, Haluk. (2016). “The Intentions of Lebanese Consumers to Adopt Mobile Banking”. International Journal of Bank Marketing, Vol. 34, No. 3, pp. 327-346.

Koksal, Haluk. (2014). “Psychological and Behavioural Drivers of Male Fashion Leadership”. Asia Pacific Journal of Marketing and Logistics, Vol. 26, No. 3, pp. 430-449.

Koksal, Haluk. (2014). “The Differences between Successful and Unsuccessful New Manufacturing Products in International Markets: Evidence from Turkey”, Asia Pacific Journal of Marketing and Logistics, Vol. 26, No. 1, pp. 21-38.

Koksal, Haluk. (2011). “The Variables Influencing Consumer Information Search Strategies: Christmas shopping in Lebanon”, International Journal of Retail and Distribution Management, Vol. 39, No. 10, pp. 726-741.

Koksal, Haluk & Kettaneh, Tarek. (2010). “Export Problems Experienced by High- and Low-Performing Manufacturing Companies: A comparative study”, Asia Pacific Journal of Marketing and Logistics, Vol. 23, No. 1, pp.108-126..

Koksal, Haluk & Ozgul, Engin. (2010). “The Export Competitive Advantages of Turkish Manufacturing Companies”, Marketing Intelligence and Planning, Vol. 28, No. 2, pp. 206-222.

Koksal, Haluk. (2009). “Organizational and Exporting Determinants Affecting Export Promotion Program Awareness, Utilization, and Usefulness Level”, Journal of Euromarketing, Vol. 18, No. 4, pp. 219-232.

Koksal, Haluk. (2008). “How Export Marketing Research Affects Company Export Performance: Evidence from Turkish Exporting Companies”, Marketing Intelligence and Planning. Vol. 26, No. 4, pp. 7-26..

Koksal, Haluk. (2008). “Determinants of Export Marketing Research in Turkish Companies”, Journal of Euromarketing. Vol. 17, No. 2, pp. 75-107.

Koksal, Haluk & Ozgul, Engin. (2007), “The Relationship between Marketing Strategies and Performance in an Economic Crisis”, Marketing Intelligence and Planning, Vol. 25, No. 3, pp. 326-342.

Koksal, Haluk. (2007). “Consumer Behaviour and Preferences Regarding Children’s Clothing”, Journal of Fashion Marketing and Management, Vol. 11, No. 1, pp. 69-81.

Koksal, Haluk. (2006). “Export Training: A Preliminary Investigation of Turkish Companies”, European Business Review, Indexed in Scopus, Vol. 18, No. 5, pp. 382-394. (ABDC: B)

Koksal, Haluk. (2005). “Sources and Types of Export Information: Insights from Turkish Companies”, The Business Review, Cambridge. Vol. 4, No. 1, pp. 240-245.

Yaralioglu, Kaan & Koksal, Haluk. (2003). “Analytic Hierarchy Process as a Managerial Tool in the Evaluation of New Product Ideas”, Ege Academic Review, Aegean University Faculty of Economics and Business Administration, Izmir, Turkey. Vol. 3, No. 1-2, pp. 119-137

Koksal, Haluk. (2003). “Marketing Practices, Problems and Suggestions for the Turkish Ready-to-Wear Sub-Industry”, Faculty of Economics and Business Administration Journal, Ataturk University, Erzurum, Turkey, Vol. 17, No. 1-2, pp. 323-336.

Koksal, Haluk. (2001). “Production Practices, Problems, and Suggestions for the Turkish Ready-to-Wear Sub-Industry”, Faculty of Economics and Business Administration Journal, Celal Bayar University, Manisa, Turkey, Vol. 8, No. 2. pp. 69-79.

Koksal, Haluk. (1998). “The Methodological Review of the Studies Investigating the Success and Failure Factors in New Product Development”, The Journal of Dokuz Eylul University Faculty of Economics and Business Administration, Izmir, Turkey, Vol. 13, No. 1. pp. 1-13.

Koksal, Haluk. (1991). “Symbolism in Marketing and its Effect on Consumer Behaviour”, The Journal of Dokuz Eylul University Faculty of Economics and Business Administration, Izmir, Turkey, Vol. 6, No. 1. pp. 207-214.

Book Chapter

Koksal, Haluk. (2001). “Sectoral Analysis of the Turkish Economy”, Chapter 2 in Turkey Since 1970. Debbie Lovatt (ed.). Palgrave (Macmillan).

Conferences:

International (Refereed) Conference Proceedings

Koksal, Haluk. (2016). “Consumer Perceptions of Coffee Brands: A Market Segmentation Study”, 25^th World Business Congress, The International Management Development Association (IMDA), London, England. June 15-19.

Koksal, Haluk. (2015). “Predictors of Fashion Leadership: Lebanon as a case study”, 24^th World Business Congress, The International Management Development Association (IMDA), Nicosia, Northern Cyprus. May 27-31.

Koksal, Haluk. (2014), “Comparative Mall Shopping Behaviour of Three Countries from the Middle East: The UAE, Lebanon and Saudi Arabia”, 23^rd World Business Congress, The International Management Development Association (IMDA, Ankara, Turkey. June 24-28.

Koksal, Haluk. (2013).” A Comparative Performance Analysis of Global and Local Brands”, 22^nd World Business Congress, The International Management Development Association (IMDA), Taipei, Taiwan. June 25-29.

Koksal, Haluk. (2011). “The Effects of Advertising Beliefs on Attitudes toward Advertising and its Outcomes”, 20^th World Business Congress, The International Management Development Association (IMDA, Poznan, Poland. July 3-7.

Koksal, Haluk. (2010). “Some Personal and Shopping Factors Affecting Male Fashion Leadership”, Advances in Business-Related Scientific Research Conference (ABSRC), Olbia, Sardinia, Italy. September 8-10.

Koksal, Haluk. (2010). “The Effects of Critical Marketing New Product Success Factors on New Product Export Performance: Evidence from Turkey”, 19^th World Business Congress, The International Management Development Association (IMDA), Konya, Turkey. July 21-25.

Koksal, Haluk. (2008). “Determinants of Export Promotion Programs in Turkish Manufacturing Companies”, 34^th European International Business Association Annual Conference (EIBA), Tallinn, Estonia, 2008. December 11-13. Paper accepted, but attendance withdrawn due to the lack of a visa issuing authority in Lebanon.

Koksal, Haluk & Ozgul, Engin. (2006). “The Export Competitive Advantage Differences between High and Low Performing Companies: The Case of Turkey”, 15^th World Business Congress, The International Management Development Association (IMDA, Sarajevo, Bosnia. June 18-21.

Koksal, Haluk. (2005). “The Effects of Organizational and Exporting Characteristics on the Sources and Types of Export Information: Insights from Turkish Companies”, The Global Business and Economics Research Conference, Istanbul, Turkey. August 10-13.

Koksal, Haluk. (2004). “The Business World’s Expectations of a University Graduate”, 1^st International Congress on Higher Education: Perspectives on University Education in the 21^st Century, Fatih University, Istanbul, Turkey. May 27-29.

Conference Presentations

Koksal, Haluk. (2001). “The Effects of Market Orientation, Learning Orientation and Innovativeness on Company Performance”, Production Research Symposium, Istanbul Technical University, Istanbul. November. 8-9.

Koksal, Haluk. (1998). “Research and Development Activities as a Competitive Tool and Alternative Policies and Strategies in Practice”, XIX National Conference on Operational Research and Industrial Engineering, Middle East Technical University, Ankara, Turkey. June 15-16.

Koksal, Haluk. (1998). “Structural Analysis of Research and Development Activities During the Globalization Process and the Turkish Reality”, XIX National Conference on Operational Research and Industrial Engineering, Middle East Technical University, Ankara, Turkey. June 15-16.

Teaching:

• Marketing Management
• Strategic Marketing
• International Marketing/Global Marketing
• Marketing Research and Data Analysis (SPSS)
• Business Research Methods
• New Product Development
• Consumer Behaviour
• Principles of Marketing
• Integrated Marketing Communication
• Contemporary Issues in Marketing and Consumer Behavior

Services:

Editorial Board Membership 

International Journal Export Marketing. Inderscience. 2015-present

Journal of Transnational Management. Taylor & Francis. 2011-present.

The Journal of the Graduate School of Social Sciences. Dokuz Eylul University Publications. 2010-2017.

Journal of Teaching in International Business. International Business Press. Haworth Press, New York. 2008-2011

Journal of Global Business Management. Oregon, USA. ISSN 1817-3179. 2006-present.

Ad hoc reviewer

International Journal of Export Marketing. 2015-Present

International Journal of Bank Marketing. 2014-Present

Journal of Fashion Marketing and Management. 2008-Present.

Journal of Asia Pacific Marketing and Logistics. 2012-Present.

International Journal of Emerging Markets. 2010-Present.

Journal of Marketing Intelligence and Planning. 2008-Present.

Journal of Dokuz Eylul University. Faculty of Economics and Business Administration. 1997-2004.

Mentorship

Assisting young researchers from under-represented publishing communities with their research and publications through Emerald Group Publishing. 2011-present.

Chaired Conference Sessions

The 25th World Business Congress, International Management Development Association (IMDA). London, England. June 15-19, 2016.

The 23rd World Business Congress, International Management Development Association (IMDA). Ankara, Turkey. June 24-28, 2014.

The Advances in Business-Related Scientific Research Conference (ABSRC), Olbia, Sardinia, Italy, September 8-10, 2010.

The 19th Annual World Business Congress, International Management Development Association, Konya, June 18-21, 2010.

The 15th Annual World Business Congress, International Management Development Association, Sarajevo, June 18-21, 2006.

The Global Business and Economics Research Conference, Istanbul, Turkey, August 2005.

XIX National Conference on Operational Research and Industrial Engineering, Middle East Technical University, Ankara, Turkey, June 15-16, 1998.

Membership

IMDA (International Management Development Association, USA) June 2006-present

Formed in 1987 in the State of Pennsylvania to provide an interdisciplinary and global platform for the exchange of ideas in the pursuit of professional growth and opportunities for academics, practitioners, and public policy makers at all levels.

Consultancy and Industry Experience

Consulting and Training

Association of Textile & Ready-to-Wear Sub-Industrialists. Istanbul, Turkey. October 1999-March 2000.

Consultancy. Industry-specific marketing research focusing on zipper producers’ resources, skills and competitive advantages in production and marketing.

Association of Mechanical Engineers. Izmir, Turkey. October 1998-May 2000.

Management-level training in cooperation with professional institutions and private companies: new product development, research and development management, marketing, and business administration.

Gurkan Wrought Iron Company. Izmir, Turkey. March-August 1998.

Six-month management consultancy and training to meet the requirements of this rapidly expanding company. Training focused on marketing and exporting.

Yasar Holding Headquarters. Izmir, Turkey. January 1997-January 1998.

Consultancy leading to the establishment of a new private university in Izmir.

Worked closely with leading industrialist, Selcuk Yasar, the owner of Yasar Holding, to prepare the initial plan for the establishment of the university. This university started teaching in the 2002/03 academic year and now has 7 academic schools and 2 vocational training schools.

The Women’s Organisation. Liverpool, England, June 2018-September 2018

Short-term consultancy project to prepare the marketing plan for this organisation.

Industry Experience

Coca-Cola Corporation, Izmir, Turkey. July-December 1984

Market Researcher

Under the direction of Muhtar Kent, CEO of Coca Cola Corporation, Atlanta, Georgia.

Asil Steel Company, Izmir, Turkey. June 1981-June 1984

Assistant Manager

Voluntary Work

In Another Place, Crosby, Liverpool, November 2017-present

A charity working in collaboration with community groups, offering large creative art projects and smaller specialist group projects.

My role was helping prepare customer survey forms and analyze data already collected for marketing purposes.

St Bede’s Community Food Market, Toxteth, Liverpool, December 2016-present

I worked at St Bede’s Community Food Market in a hands-on and consultative capacity to ensure the smooth running of all areas of this weekly market, including stock-keeping, training the volunteers in business matters, and dealing with the customers and other volunteers.

Micah Foodbank, Liverpool, January 2015-present