YU -AlKhobar

Dr. Moustafa Elnadi

Associate Professor of Business Administration

Biography:

Dr. Moustafa Elnadi is an Associate Professor in the Management department at Al-Yamamah University. He holds a Ph.D. in Production Management from Cranfield University, UK, and a Master of Science in Financial Management from the University of Plymouth, UK. Dr. Elnadi blends academic rigor with practical expertise, focusing his research on Entrepreneurship, Technology Adoption, Digital Transformation, Servitization, and Lean Manufacturing. His scholarly work significantly enhances both academic literature and industry practices.

Before joining Al-Yamamah University, Dr. Elnadi served as an Associate Professor at Imam Abdulrahman Bin Faisal University and Mansoura University, where he was noted for his dynamic teaching methods and innovative curriculum development. His work emphasizes enhancing student learning experiences, fostering critical thinking, and preparing students for successful careers in various sectors.

Dr. Elnadi has an extensive publication record in peer-reviewed journals and has presented his research at numerous international conferences, establishing his reputation as a scholar at the forefront of business management and manufacturing systems. His teaching philosophy focuses on the practical application of theoretical concepts, engaging students actively in their learning process.

Publications:

  1. Elnadi, M., Troise, C., Jones, P. and Gheith, M.H. (2024), “Exploring post-usage behaviour in app-based ride-sourcing services: Evidence from Egypt”, Technological Forecasting and Social Change, Vol. 207, p. 123643.
  2. Elnadi, M. and Abdallah, Y.O. (2024), “Industry 4.0: critical investigations and synthesis of key findings”, Management Review Quarterly, Vol. 74 No. 2, pp. 711–744.
  3. Elnadi, M. and Gheith, M.H. (2023), “The role of individual characteristics in shaping digital entrepreneurial intention among university students: Evidence from Saudi Arabia”, Thinking Skills and Creativity, Vol. 47, p. 101236.
  4. Elnadi, M. (2022), “Prioritisation of critical factors affecting the adoption of social media using best-worst method: Evidence from SMEs in Egypt”, Cogent Business & Management, Taylor & Francis, Vol. 9 No. 1, p. 2151184.
  5. Elnadi, M. and Gheith, M.H. (2022), “What makes consumers reuse ride-hailing services? An investigation of Egyptian consumers’ attitudes towards ride-hailing apps”, Travel Behaviour and Society, Elsevier, Vol. 29, pp. 78–94.
  6. Elnadi, M. and Shehab, E. (2021), “Product-service system leanness assessment model: study of a UK manufacturing company”, International Journal of Lean Six Sigma, Vol. 12 No. 5, pp. 1046–1072.
  7. Elnadi, M. and Gheith, M.H. (2021), “Entrepreneurial ecosystem, entrepreneurial self-efficacy, and entrepreneurial intention in higher education: Evidence from Saudi Arabia”, International Journal of Management Education, Vol. 19 No. 1, p. 100458.
  8. Elnadi, M., Gheith, M.H. and Farag, T. (2020), “How does the perception of entrepreneurial ecosystem affect entrepreneurial intention among university students in Saudi Arabia?”, International Journal of Entrepreneurship, Vol. 24 No. 3, pp. 1–15.
  9. Elnadi, M. and Shehab, E. (2016), “A multiple-case assessment of productservice system leanness in UK manufacturing companies”, Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, Vol. 230 No. 3, pp. 574–586.
  10. Elnadi, M. and Shehab, E. (2015), “Main enablers and factors for successful implementation of lean in product-service systems”, International Journal of Agile Systems and Management, Vol. 8 No. 3–4, pp. 332–354.

Conference Proceeding Articles:

  1. Alturkistani, Adnan, et al. "Selecting and applying an appropriate change management model for ERP implementation." 31st International Business Information Management Association Conference: Innovation Management and Education Excellence through Vision 2020, IBIMA 2018. International Business Information Management Association, IBIMA (2018): 2303-2315.
  2. Elnadi, Moustafa, and Essam Shehab. "A conceptual model for evaluating product-service systems leanness in UK manufacturing companies." Procedia CIRP 22 (2014): 281-286.
  3. Elnadi, Moustafa, Essam Shehab. "Critical Success Factors for Lean Implementation in Product-Service Systems." Proceedings of the 12th International Conference on Manufacturing Research (2014): 221-226.
  4. Saad, Norhairin Mohd, et al. "Developing a Methodology of a New A3 Thinking Approach for Product Design Problem Solving." Proceedings of the 12th International Conference on Manufacturing Research (2014): 21-26.
  5. Elnadi, Moustafa, Essam Shehab, and Joe Peppard. "Challenges of lean thinking application in product-service system." Proceedings of the 11th International Conference on Manufacturing Research (ICMR2013): 461-466.
  6. Elnadi, Moustafa, Essam Shehab, and Joe Peppard. "Towards Lean Thinking Implementation in Product-Service System." Proceedings of the 1st International Conference on Through-Life Engineering Services (TESConf 2012): 145-150.
  7. Elnadi, Moustafa, Essam Shehab, and Joe Peppard. “Product-Service System in the Egyptian Manufacturing Sector: Issues and Challenges.” Proceedings of the 10th International Conference on Manufacturing Research (ICMR 2012): 391-396.

Teaching

Teaching Philosophy:

Dr. Moustafa Elnadi is committed to teaching excellence, integrating academic theory with practical applications across a variety of management subjects. His courses, which include both undergraduate and graduate levels, are designed to foster innovation, critical thinking, and effective decision-making. Dr. Elnadi's pedagogical approach is highly interactive, utilizing case studies, simulation exercises, and real-world projects to enhance student engagement and learning outcomes. He continuously updates his courses to reflect the latest industry trends and technological advances.

Courses Taught:

Undergraduate:

  • Production Management
  • Foundations of Management
  • Organizational Behavior
  • Introduction to Entrepreneurship
  • Contemporary Managerial Topics
  • Management Skills
  • Strategic Management
  • Foundations of Management

Graduate:

  • Production Management
  • Managerial Strategy & Polic
  • Public Relations

Services:

Dr. Elnadi actively contributes to the university and the broader academic community through various service roles. He is the Director of the Innovation and Entrepreneurship Committee at Imam Abdulrahman Bin Faisal University, enhancing the entrepreneurial ecosystem and supporting student innovation. He also plays a vital role in curriculum development as a member of the Postgraduate Program Development Committee, ensuring that academic programs meet rigorous standards.

In his role as Vice Director of the Quality Assurance and Accreditation Program at Mansoura University, Dr. Elnadi was instrumental in aligning programs with accreditation standards and promoting continuous improvement. He extends his service to academic governance and strategic planning, actively participating in university governance and bridging academia and industry through collaborative projects and consultancy.

Dr. Elnadi's dedication to academic service is also evident in his role as an Editorial Board Member for the International Journal of Electronic Trade and as a peer reviewer for several esteemed journals. His commitment to academic excellence and integrity is a testament to his profound impact on the educational community.

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