COBA Hosts CEO of Domino’s Saudi Arabia

The College of Business Administration (COBA), Al Yamamah University, hosted the Chief Executive Officer of Domino’s Saudi Arabia, Mr. Ibrahim Alsuhaibani, to meet students who are currently taking the International Marketing course and talk about “Market Segmentation”.


The speaker talked about the concept of market segmentation, its economic importance, and its objectives. He also talked about strategic methodologies in retail.


The moderator of the dialogue in the session was Dr. Yousif Alrashidi, the course instructor. At the end of the session, the speaker answered a few questions from the attendees in a friendly open discussion to assure full benefit of the session.