COBA Hosts Alrajhi Holding Chairman of Board of Directors Online

The College of Business Administration hosted online Chair of Board of Directors, Alrajhi Holding, and CEO of Marketing Association, Dr. Khalid Alrajhi to address the students of international marketing in global branding.

As part of the extra-curricular activity of the international marketing course, the event was organized to enhance the students’ knowledge and foundational background in the topic by giving them real-life examples and best-practices drawn from the market.

In his presentation, Dr. Alrajhi spoke about branding and the ways and means to manage the brand in parallel with local and international corporate activity, and highlighted the differences that must be managed when dealing with local and global emerging markets.