Dr. Yosra Missoui

Assistant Professor of Marketing


Dr. Missaoui Yosra is an assistant professor with solid experience in teaching marketing, management, and business courses. She received the Ph.D. degree (with Very honorable distinction) from ISG Tunis, Tunisia. Her research interests include market orientation, marketing performance, digital marketing, and mission statement. Prior to joining Al Yamamah University, Dr. Yosra was a Business Instructor at Laureate Vocational Saudi Arabia (International technical college) and business Lecturer at Qassim University (AACSB accredited university). Dr. Yosra was previously with the Central University of Tunis, Tunisia. During her career, she taught different business courses with a high focus on active learning, creativity, and interactivity.

In addition to teaching, she gained practical skills with her industry experience as a marketing manager for MyIweb (a French company) and a marketing team leader for a Tunisian web agency (Tuninfoforyou). She also gave consulting with King Abdullah Institute for Research and Consulting Studies.


Yosra Missaoui, Youssef Al Rashidi (2023), The Impact of Covid-19 Pandemic on Saudi Consumer Behavior, International Journal of Business & Management Studies, Vol4, issue 2, pp39-47

Faouzi Najjar and Yosra Missaoui (2021), The Market Orientation from Dual Perspectives: Customers and Managers Perceptions in Tunisian Banks, International Journal of Computer Science and Network Security, Vol 21, Issue 11, pp.31-32

Alrashidi, Youssef, & Missaoui,Yosra ,(2021) .The effect of Risk Communication Process to limit the spread of COVID-19 pandemic infection: Saudi Arabia as a Model, Arabian Journal of Administration, (43), 2 9 DOI: 10.21608/AJA.2023.130536

Yosra Missaoui and Faouzi Najjar, Mission statements of Top ranked International airlines companies: Are they really market-oriented? The International Journal of Business and Management, Vol 5 Issue 11, November, 2017, ISSN 2321 - 8916, pp.7-15

Yosra Missaoui (2016), Non-verbal communication barriers when dealing with Saudi sellers, International Journal of Organizational Leadership, x, Volume 4, pp. 392-402

Hanan Saidi & Yosra Missaoui) 2015). Customers ‘evaluation of Saudi female as Sellers, International Journal of Business and Management Study, Volume 2: Issue 1 [ISSN: 2372-3955]

Yosra Mohammed Missaoui and Hanan Saidi (2015), Market Orientation of Saudi Banking Sector by MKTOR Market Orientation Measure Scale, Arabian Journal of Business and Management Review, 4 (4),10009


Yosra Missaoui  (2015, 6 july) .”Non-verbal communication barriers when dealing with Saudi sellers”, Paper presented in the International Conference on Future Challenges in Management and Business, Istanbul, Turkey.

Hanan Saidi & Yosra Missaoui( 2014, 20-21 December) . Customers ‘evaluation of Saudi female as Sellers, Paper presented at the Proceedings of the Second International Conference on Advances in Economics, Management and Social Study - EMS 2014 (Kuala Lampur ,Malysia ) ISBN: 978-1-63248-036-1 doi: 10.15224/ 978-1-63248-036-1-55


Marketing Lecturer, Al Yamamah University, Riyadh

Courses taught:  International marketing, digital marketing, international business, E-marketing, Promotion and advertising, Marketing management, services marketing, Marketing principles, consumer behavior, senior project in Marketing, marketing research, Introduction to marketing, sales management


Consulting Projects:

March 2015: Descriptive analysis (Data Insertion, qualitative and quantitative Data analysis, Recommendations) Saudi national project established by the King Abdullah Institute for Research and consulting studies

December 2014: Preparing courses specification in the King Abdullah Institute for Research and consulting studies